The idea was born in 2017, when Marcela Carranza, CEO and founder of Prende Enterprises, was observing a product and realized we recycle the plastic, metal, carboard and paper of a container but not the human talent involved in the creation of the product i.e., artistic work involved in the making of the logo/art of the product.

The practice of recycling materials is linked to protecting the environment from the pollution and contamination caused by waste. Adding unutilized/dormant/mismatched human talent to the recycling list, has the potential to protect society from the effects derived from unemployment, homelessness, poverty, mental illness, suicide, drug use epidemics, gun violence, crime rate, and high recidivism.

It is sometimes ironic to observe people walking the streets, picking up plastic bottles so that they can collect the man-printed value of  5 cents at the recycling centers.